Main Challenge

In 2019, Kjell & Company invested in a brand-new digital experience, including the launch of a new e-commerce site. During this digital expansion, Remotion (formerly DigiView) was tasked with bridging the gap between in-store and online shopping through social media, marketing Kjell & Company's products across the entire customer journey to drive profitability.

Method

• Full-funnel social media marketing

• Digital concept and content creation

• Media planning and paid advertising

• A/B testing and optimization

• ROI tracking and audience insights

Strategy

To reach our goals, we built a strategy around three key areas: brand, engagement, and sales. Instead of just focusing on the bottom of the funnel, we shifted our attention to the top of the funnel to find the right audiences with the right message. It was crucial to stay on-brand, highlight Kjell & Company's unique strengths, and create thumb-stopping content for both paid and organic channels. The 2019 plan covered a complete organic and paid funnel: awareness, consideration, conversion, loyalty, and expansion—supported by dynamic ads throughout the year.

Creative Guidelines

• Bring a modern, techy vibe to life

• Keep it playful, fresh, and simple

• Consistently use Kjell & Company's signature blue

Distribution

We ran campaigns on Facebook, Instagram, Facebook Audience Network, and Snapchat across all of Kjell & Company's markets (Sweden and Norway). The strategy relied on a data-driven approach, constantly optimizing based on user behavior. To keep customers coming back, we also focused on retargeting—reminding people of relevant offers and showing them dynamic product ads based on what they viewed on the website.