Retail marketing during the year's most competitive period
Real Techniques is a world-famous beauty brand offering high-quality makeup tools.
Retail marketing during the year's most competitive period
Real Techniques is a world-famous beauty brand offering high-quality makeup tools.
Retail marketing during the year's most competitive period
Real Techniques is a world-famous beauty brand offering high-quality makeup tools.
Client
Real Techniques
Area
B2C
Main focus
Content Production
Client
Real Techniques
Area
B2C
Main focus
Content Production
Client
Real Techniques
Area
B2C
Main focus
Content Production
Real Techniques
Tell us what you want to achieve, and we'll take it from there.
Real Techniques makes makeup brushes, sponges, and tools. Launched in 2011 with YouTube's favorite makeup artist sisters, Sam and Nic Chapman (from Pixiwoo), the brand is now loved worldwide. Today, Real Techniques is owned by the US company Paris Presents and distributed in Europe by Aspire Brands.
Main Challenge
Our main goal with Real Techniques was to boost brand awareness during the holiday season among beauty lovers, and drive shoppers to their seasonal offers at Kicks, Åhlens, and H&M.
+400K
impressions
48%
lower CPM on Meta
+29K
unique, attributed website visitors
+400K
impressions
48%
lower CPM on Meta
+29K
unique, attributed website visitors
+400K
impressions
48%
lower CPM on Meta
+29K
unique, attributed website visitors
How we did it
Social media campaign strategy
Concept & ad creation
Media planning & paid ads
A/B testing & optimization
Sales benchmarking
Audience insights
Content Creation
We teamed up with four models for a full day in the studio, capturing all the photos and videos we needed for the upcoming campaigns.
Tell us what you want to achieve, and we'll take it from there.
Tell us what you want to achieve, and we'll take it from there.
Tell us what you want to achieve, and we'll take it from there.
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