The Main Challenge

With over 100 franchises operating locally and internationally, O’Learys faced the challenge of syncing up marketing efforts to boost brand awareness and drive sales.

The Mission

Remotion (formerly DigiView) started its journey with O’Learys back in 2014. Following successful campaigns with several local franchise owners, DigiView took on the management of O’Learys' Nordic social media campaigns, focusing on driving total sales and overall business growth. Part of this partnership involved setting up a scalable tech structure for all 100+ restaurants, designed to efficiently boost brand awareness and sales at local, national, and Nordic levels.

Approach

• Franchise strategy

• Tech setup & architecture

• Campaign management and content creation

• Media planning and paid ads

• Sales benchmarking and customer insights

Franchise Strategy

The goal of our strategy was to align brand-level marketing with local franchise efforts to build awareness, engagement, and reach. This was built on clear, simple guidelines covering brand alignment, communication style, and social media policies. The strategy also mapped out O’Learys' overall goals, technical setups, targeted audiences for local and Nordic regions, and performance reporting. To connect with the right people, we focused on three main audiences: sports fans, food and drink lovers, and students.

Technical Setup for 120+ Restaurants

With so many franchises operating locally and across the Nordics, running the marketing strategy from a central brand hub was essential. The main goal was to drive sales of burgers and gift cards while measuring the offline impact of these ads. We made this possible by setting up individual ad accounts, pixels, and tracking systems for every single franchise to measure performance accurately.

International Campaign Management

Remotion managed and optimized all campaigns based on the strategy, ad plan, and content schedule, focusing mainly on key launches and holiday seasons. This partnership involved launching campaigns internationally across the Nordics (Sweden, Norway, Iceland, and Finland). To get the best return on ad spend, we constantly optimized for the right audiences. This was done through deep dives into customer databases, existing audiences, followers, website traffic, booking history, and lookalike audiences. Thanks to this tailored setup, we were able to track how online ads translated into offline sales.