Alcro Studio
Alcro Studio is the official store concept for the paint brand Alcro. Our stores offer indoor and outdoor paint, wallpaper, flooring, tiles, and all the tools you need for your project. Our friendly team is also on hand to help you with color choices, interior design, and facade advice. You can find Alcro Studio in several locations across Sweden. Alcro is proud to be part of the US-based paint group PPG.
Alcro Studio needed a collaborative partner to quickly and smoothly build an interim website for their new service offering. This project was part of a broader mission that also covered digital strategy, ads, newsletters, and organic content.
User flow & wireframes
We kicked off by diving into user journeys. By truly understanding user needs, we sketched out wireframes to shape the site structure. Our focus was on an intuitive, easy-to-navigate layout so visitors could effortlessly find information and get inspired by Alcro Studio's offer.
Prototyping & design
Once the wireframes were set, we moved on to prototyping and design. Working closely with Alcro Studio, we adapted their visual identity for the web. We played with colors, fonts, and imagery to make sure the site looked great and reflected their design philosophy. Through quick iterations and feedback, we built a prototype everyone loved.
Development & launch
The final step was building the site. With the design approved, our developers brought it to life. We made sure the website was fully responsive and worked seamlessly on any device. Thorough testing ensured everything ran smoothly ahead of launch.
The result of our partnership was a fresh interim site that offers visitors an inspiring experience packed with helpful tips, while making it super easy to find their nearest store.
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