Main challenge

Epicenter contacted Remotion during their expansion across four markets: Stockholm, Amsterdam, Oslo, and Helsinki. Epicenter had varying brand awareness across these markets and needed help packaging a scalable social media framework to drive business based on local needs. The goals were to boost brand awareness both locally and internationally, build a smart prospecting method, engage new and current members, and generate leads across all business areas – spaces, events, members, campus, and accommodation.

Our approach

• Full-funnel social media strategy for four markets

• SEM strategy and management for two markets

• Media planning and paid advertising

• A/B testing and optimization

• Lead tracking and audience insights

Execution & strategy

We split the strategy into two groups: 1) Amsterdam, Oslo, and Helsinki and 2) Stockholm. For Amsterdam, Oslo, and Helsinki, the focus was upper-funnel to build brand awareness and drive new leads for memberships and office spaces. In Stockholm, we focused on maintaining engagement and expanding awareness around their campus. On top of converting new leads into members, we also kept the Epicenter community active by highlighting events, members, and knowledge sharing.

Concept

The creative framework was designed to package Epicenter's offerings – spaces, events, members, campus, and accommodation – into a clear, structured communication platform for both paid and organic marketing. We did this by mapping interests across business areas like brand, workspace, campus/living, new members, member stories, events, leadership, tech, and insights. We then structured brand awareness and designed a unique visual framework. Each business area got its own color from Epicenter’s palette and custom icons to ensure instant recognition. The framework also included a system for testing hypotheses and running A/B tests to see how different markets reacted to different ads.