Byggmax is one of the Nordic region's largest DIY and e-commerce retailers, dedicated to making it easy and affordable for everyone to bring their building projects to life. With a wide product range and a strong digital presence, Byggmax is the go-to partner for both DIYers and professionals.

The challenge

Byggmax had already chosen a personalization tool for their e-commerce, but needed help on how to best implement and use it to get real results. The goal was to quickly show value, secure a clear ROI, and build a scalable model for the long run. To succeed, they needed a plan that balanced resources and complexity, while pinpointing the exact use cases with the highest potential to drive sales.

Our mission

Remotion was brought in during 2022 to run a simplified pilot study to map out a use case-driven personalization roadmap for their e-commerce. The focus was on identifying quick wins while laying the groundwork for long-term growth.

The study resulted in a clear plan of prioritized use cases, factoring in both resource needs and technical setups. The recommendations also included how to measure and track the results—ensuring personalization became a core business driver rather than just a one-off project.

In Remotion, we’ve found a partner that doesn't just help us think strategically, but actually helps us execute. Their personalization specialists have become an extension of our own team, and together we’ve built entirely new workflows and campaigns that deliver clear, measurable results.

Magnus Parnebrink

Head of Online Sales

In Remotion, we’ve found a partner that doesn't just help us think strategically, but actually helps us execute. Their personalization specialists have become an extension of our own team, and together we’ve built entirely new workflows and campaigns that deliver clear, measurable results.

Magnus Parnebrink

Head of Online Sales

Next steps – from plan to practice

Following the initial study, Remotion was trusted to support Byggmax with both the technical setup of the personalization tool and the day-to-day work of bringing the roadmap to life.

Since then, our personalization specialists have worked closely with the Head of Online Sales and the e-commerce team to:

• Launch over 500 active personalization campaigns across four markets

• Run more than 1,500 A/B tests, continuously measuring impact against control groups

• Establish a structured workflow for continuous optimization and learning

Some of the biggest successes include carefully tailored campaigns like personalized product recommendations on product detail pages (PDP), the homepage (HP), and category pages. We’ve also created dedicated "shopping mission" pages—like for those planning to build a deck or paint their house—along with a hyper-personalized "Just for You" page showcasing relevant products and ideas based on user behavior.