Byggmax is one of the Nordic region's largest players in building supplies and e-commerce, with the goal of making it easy and affordable for everyone to realize their building projects. With a wide range and a strong digital presence, Byggmax is an obvious partner for both DIY enthusiasts and professionals.

The Challenge 

Byggmax had already chosen a personalization tool for their e-commerce, but needed support on how to best implement and use it to create real impact. The ambition was to quickly demonstrate value, secure a clear ROI, and at the same time build a scalable model for long-term development. To succeed, they needed a plan that considered both resource consumption and complexity – and at the same time pointed out the use cases with the greatest potential to drive business results.

Our Mission 

Remotion was contracted in 2022 to conduct a simplified preliminary study with the aim of developing a use case-driven roadmap for personalization in e-commerce. The focus was on identifying efforts that could deliver quick results, while laying the foundation for long-term scalability.

The preliminary study resulted in a clear plan with prioritized use cases, where both resource requirements and technical conditions were considered. The recommendations also included how the effects would be measured and followed up – to ensure that the personalization efforts didn’t just become a project, but a business-driving capability.

Next Steps – from Plan to Practice 

After the initial preliminary study, Remotion continued to support Byggmax – both in the implementation of the personalization tool and in the ongoing work to realize the roadmap.

Since then, our personalization specialists have worked closely with the Head of Online Sales and the e-commerce team to:

• Set up over 500 active personalization campaigns in e-commerce across four markets

• Conduct over 1,500 A/B tests and continuously evaluate the campaign's effectiveness against control groups

• Establish a structured approach for continuous optimization and learning

Among the most successful examples are carefully curated and tested campaigns such as personalized product recommendations on Product Detail Pages (PDP), Homepage (HP), and category pages. Furthermore, several personal shopping mission pages have been created – for example, for those who want to lay decking or repaint the house – along with a hyper-personalized “Just for You” page highlighting relevant products and inspiration based on user behavior.