Remotion and SOS Barnbyar Sweden have started a long-term partnership to improve donor communication. The goal is to make campaigns even more relevant and effective.
The partnership kicked off in 2024 with Remotion conducting a pilot study to map out the current state and build a future vision for data-driven communication. While the organization has long used email, SMS, and direct mail, they saw a need for more personalization and proactivity to achieve an even greater impact.
The study looked at the entire journey—from acquiring to retaining donors, both digitally and offline. The focus is on improving personalization, campaign management, and data analytics.
Since then, the partnership has grown even deeper. Remotion has supported SOS Barnbyar in:
Developing a content strategy for digital channels
Setting up full-funnel performance marketing
Analyzing and segmenting the donor database
Leading the selection and implementation of a Customer Data Platform
SOS Barnbyar is an organization with a strong purpose and high ambitions. Being part of their change journey is both meaningful and rewarding. Our role has been to connect strategy, technology, and communication to make a real impact, says Sofia Torpfelt, Project Manager and Account Director for SOS Barnbyar at Remotion.
The partnership has been defined by openness, co-creation, and a shared drive to deliver real results. Led by Robin Spinelli Scala, COO at SOS Barnbyar, and others, Remotion has worked closely with their team to turn strategy into real change—always keeping the donors and the children first.
