From quick ROI under EQT to strategic excellence 

Our first partnership with Musti Group took place during an exciting period when the company was mainly owned by the investment firm EQT. At the time, the focus was on fast implementation and a clear ROI (Return on Investment) from new investments, including new MarTech platforms. Remotion was a key partner in getting these platforms up and running to deliver quick value. 

Today, Musti Group is listed on the Helsinki Stock Exchange (since 2021) and owned by a broad range of institutional and private investors. The company has had a strong growth journey since our last collaboration. 

The next level of personalization 

Musti ja Mirri, one of the group's successful brands, is already a leader in personalized customer communication. They run many automated and trigger-based programs that deliver excellent results. 

Now they are taking the next step. Remotion has been given the strategic task of helping Musti Group identify and develop a roadmap and strategy to lift their personalization to a whole new level. It is all about staying ahead of the game and building even deeper customer relationships. 

We have a strong foundation with highly effective automated programs, but we know there is even greater potential. Our goal is to truly stay at the forefront of understanding and engaging our customers. We look forward to working with Remotion again to define our next strategic steps in personalization.

Malin Nygren

Chief Marketing and Customer Officer, Musti Group

We have a strong foundation with highly effective automated programs, but we know there is even greater potential. Our goal is to truly stay at the forefront of understanding and engaging our customers. We look forward to working with Remotion again to define our next strategic steps in personalization.

Malin Nygren

Chief Marketing and Customer Officer, Musti Group

We look forward to contributing to Musti Group's continued growth journey!