Musti Group – A Partnership That Takes Off Again!

From Fast ROI under EQT to Strategic Edge 

Our first collaboration with Musti Group occurred during an exciting period when the company was mainly owned by the investment firm EQT. The focus was on quick implementation and clear ROI (Return on Investment) from the new investments, including new MarTech platforms. Remotion was a key partner in getting these platforms up and running to drive rapid value. 

Today, Musti Group is listed on the Helsinki Stock Exchange (since 2021) and is owned by a broad range of institutional and private investors. The company has experienced strong growth since our last collaboration. 

The Next Level of Personalization 

Musti ja Mirri, one of the group's successful companies, is already a leader in personalized customer communication. They have many automated and trigger-based programs that deliver excellent results. 

Now they are taking the next step. Remotion has been given the strategic task of helping Musti Group identify and develop a roadmap and strategy to elevate their personalization to a whole new level. It’s about solidifying their leading position and creating even deeper customer relationships. 

"We have a strong foundation with very effective automated programs, but we know the potential is even bigger. Our goal is to truly be at the forefront in understanding and engaging our customers. We look forward to working with Remotion again to define the next strategic step in personalization." 

— Malin Nygren, Chief Marketing and Customer Officer, Musti Group

We look forward to contributing to Musti Group's continued growth journey!