Musti Group – A Partnership That Takes Off Again!

From quick ROI under EQT to strategic excellence 

Our first partnership with Musti Group took place during an exciting period when the company was mainly owned by the investment firm EQT. Back then, the focus was on fast implementation and clear ROI from new investments, including new MarTech platforms. Remotion was a key partner in getting these platforms up and running to deliver quick value. 

Today, Musti Group is listed on the Helsinki Stock Exchange (since 2021) and is owned by a wide range of institutional and private investors. The company has had a strong growth journey since our last project together. 

The next level of personalization 

Musti ja Mirri, one of the group's successful brands, is already a leader in personalized customer communication. They have many automated and trigger-based programs that deliver excellent results. 

Now they are taking the next step. Remotion has been given the strategic mission to help Musti Group map out a roadmap and strategy to take their personalization to a whole new level. It is all about staying ahead of the curve and building even deeper customer relationships. 

“We have a strong foundation with highly effective automated programs, but we know the potential is even greater. Our goal is to truly be at the forefront of understanding and engaging our customers. We look forward to working with Remotion again to define our next strategic steps in personalization.” 

— Malin Nygren, Chief Marketing and Customer Officer, Musti Group

We look forward to being a part of Musti Group's continued growth journey!