On October 7, we brought the industry together for the third year in a row at MadTech—our half-day on MarTech, AdTech, AI, and data at Sergel Hub in Stockholm. The recap video is finally here!

Per Willebrand kicked things off, Linda Palmgren delivered a keynote on staying ahead, and Hannes Bünger and Sofia Vinsa hosted the day. The afternoon featured three breakout sessions with speakers like Nico Beukes from Insider One, Sofia Vinsa and Elias Malm, and Oskar Jakobsson from ICA Gruppen. Between sessions, conversations kept going in the expo area and at our booth, where visitors took a turn at "Spin the MarTech Stack." Wrapping up the day was none other than Carl Wåreus, Head of Partners & Specialists at Google Nordics.

A big thank you to all the speakers, partners, and guests who joined us. Check out more highlights in Photos from MadTech 2026.