What is MarTech, and how is it different from AdTech?
MarTech is the tech you use to gather customer data and talk to your audience in your own channels—like your CRM, marketing automation, CDP, analytics, and personalization tools. AdTech, on the other hand, is the tech used to buy, target, and measure ads in external channels.
What is MarTech, and how is it different from AdTech?
MarTech is the tech you use to gather customer data and talk to your audience in your own channels—like your CRM, marketing automation, CDP, analytics, and personalization tools. AdTech, on the other hand, is the tech used to buy, target, and measure ads in external channels.
What is MarTech, and how is it different from AdTech?
MarTech is the tech you use to gather customer data and talk to your audience in your own channels—like your CRM, marketing automation, CDP, analytics, and personalization tools. AdTech, on the other hand, is the tech used to buy, target, and measure ads in external channels.
Deep dive
Your own channels
MarTech works with leading brands and your own channels: email, SMS, web, and apps. And best of all—you own your data.
Purchased channels
AdTech helps you reach people through paid channels like ad platforms, programmatic buying, and ad tracking.
Where they meet
The line blurs when you use your own customer data to run ads, like using audiences built directly in a CDP.
It's the big picture that matters
Most companies have more systems than they actually use. The real value comes from how they work together, not how many you have.
Your own channels
MarTech works with leading brands and your own channels: email, SMS, web, and apps. And best of all—you own your data.
Purchased channels
AdTech helps you reach people through paid channels like ad platforms, programmatic buying, and ad tracking.
Where they meet
The line blurs when you use your own customer data to run ads, like using audiences built directly in a CDP.
It's the big picture that matters
Most companies have more systems than they actually use. The real value comes from how they work together, not how many you have.
Your own channels
MarTech works with leading brands and your own channels: email, SMS, web, and apps. And best of all—you own your data.
Purchased channels
AdTech helps you reach people through paid channels like ad platforms, programmatic buying, and ad tracking.
Where they meet
The line blurs when you use your own customer data to run ads, like using audiences built directly in a CDP.
It's the big picture that matters
Most companies have more systems than they actually use. The real value comes from how they work together, not how many you have.
Follow-up questions
Yes, CRM is usually the hub that connects all your other systems.
Most advertisers with a customer base need both, plus a clear plan for how data flows between them.
How Remotion works with it
Our work
Byggmax
Personalization Implementation
A more personal customer journey, measurable results—how Remotion helps Byggmax grow online
Byggmax
Personalization Implementation
A more personal customer journey, measurable results—how Remotion helps Byggmax grow online
Byggmax
Personalization Implementation
A more personal customer journey, measurable results—how Remotion helps Byggmax grow online
Sambla
Omnichannel & Personalization
Smarter communication, stronger conversion—How Sambla took the next step with Remotion
Sambla
Omnichannel & Personalization
Smarter communication, stronger conversion—How Sambla took the next step with Remotion
Sambla
Omnichannel & Personalization
Smarter communication, stronger conversion—How Sambla took the next step with Remotion
Send an email
What happens next
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We read your message
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The right person gets back to you
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We book a first call
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Send an email
What happens next
1
We read your message
2
The right person gets back to you
3
We book a first call
...or drop us a line here
Send an email
...or drop us a line here
What happens next
1
We read your message
2
The right person gets back to you
3
We book a first call