What is a CDP, and how is it different from a CRM?
A CDP combines customer data from your website, app, purchases, and emails into a single profile for other systems to use. A CRM manages relationships with known customers and the sales process, mostly relying on manual input.
What is a CDP, and how is it different from a CRM?
A CDP combines customer data from your website, app, purchases, and emails into a single profile for other systems to use. A CRM manages relationships with known customers and the sales process, mostly relying on manual input.
What is a CDP, and how is it different from a CRM?
A CDP combines customer data from your website, app, purchases, and emails into a single profile for other systems to use. A CRM manages relationships with known customers and the sales process, mostly relying on manual input.
Deep dive
User behavior
The CDP automatically tracks behavior, even for anonymous visitors, and merges the data once we know who they are.
Sales & service
The CRM is built for sales and support: contacts, deals, and tickets.
Complement each other
A CDP doesn't replace your CRM. It feeds it, along with your marketing automation and ad platforms.
Not just another data warehouse
A data warehouse stores everything for analysis. A CDP is built for marketing to use that data instantly.
User behavior
The CDP automatically tracks behavior, even for anonymous visitors, and merges the data once we know who they are.
Sales & service
The CRM is built for sales and support: contacts, deals, and tickets.
Complement each other
A CDP doesn't replace your CRM. It feeds it, along with your marketing automation and ad platforms.
Not just another data warehouse
A data warehouse stores everything for analysis. A CDP is built for marketing to use that data instantly.
User behavior
The CDP automatically tracks behavior, even for anonymous visitors, and merges the data once we know who they are.
Sales & service
The CRM is built for sales and support: contacts, deals, and tickets.
Complement each other
A CDP doesn't replace your CRM. It feeds it, along with your marketing automation and ad platforms.
Not just another data warehouse
A data warehouse stores everything for analysis. A CDP is built for marketing to use that data instantly.
Follow-up questions
When your customer data is scattered across different systems, making it hard to see the full picture of their journey.
Usually, yes, especially if almost all your communication runs through one system with only a few data sources.
How Remotion works with it
Send an email
What happens next
1
We read your message
2
The right person gets back to you
3
We book a first call
...or drop us a line here
Send an email
...or drop us a line here
What happens next
1
We read your message
2
The right person gets back to you
3
We book a first call
Send an email
What happens next
1
We read your message
2
The right person gets back to you
3
We book a first call