DigiView Summer Reading: A collection of this spring's news, trends, and insights
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Summer is fast approaching, and the media landscape is slowly but surely gearing up for the holidays. Maybe you're planning to catch up on this spring's news and refresh your memory before autumn hits? Let us make it easy for you. In this post, we've rounded up the spring's most popular articles, trends, news, and insights from the team at DigiView. Enjoy the read—and have a great summer!
Digital Behavior:
Usage, trends, and insights—The 2021 Topics and Trends report by Facebook IQWe kicked off the year by summarizing “The 2021 Topics and Trends report by Facebook IQ”—a report analyzing the biggest trends on Facebook and Instagram. With data from Europe, North America, Asia, and Latin America, we looked at the trends born in 2020 and which ones are still worth watching in 2021. The report covers four main areas: Education & Activism, Lifestyle, Tech, and Leisure. Read the article here.
E-commerce boomed in 2020: User behavior insights you need to knowE-commerce skyrocketed last year, and the pandemic accelerated growth across tons of product categories. In February, we shared the latest social shopping stats and handy insights for e-merchants from sources like “The 2020 Facebook Christmas Package” and Influencer Marketing Hub. Read the article here.
DigiView Summarized:
Thinking ahead to 2021 – The Social ResetIn March, we summarized We Are Social's annual trend report, which explores the complex and ever-changing world of online consumer behavior and how brands can shape it. The 2021 report was put together by their global teams across 15 international offices. Read the article here.
DigiView Summarized: Digital 2021, the global overview reportIn April, we offered a quick crash course on platform usage in our summary of the annual report by We Are Social & Hootsuite—“Digital 2021”. It maps out the digital media landscape and key insights for the year ahead. Read the article here.
Get started with social media
Are you just getting started with social media as part of your marketing strategy? Over the spring, we published several guides for the biggest platforms to help marketers quickly kick off their social media advertising:
In addition to the posts above, we've created a handy guide to all social media ad placements.
News and Trends: Platform by Platform
Facebook and Instagram
Facebook remains the largest social media channel with 2.7 billion users, followed by Instagram with 1 billion monthly active users. Advertising here gives you incredible opportunities to reach the right audience, thanks to a massive database that helps you pinpoint your targets.
During the spring, we shared these updates on Facebook and Instagram:
The standalone Facebook Analytics tool is being phased out. Other business tools like Facebook Business Suite, Ads Manager, and Events Manager will take its place. In this post, we take a closer look at these tools.
Read the article here.Facebook launched dynamic ads for streaming services to showcase content libraries to relevant audiences worldwide. In this post, we dive into how this ad format works. Read the article here.
Instagram tested ads in Reels this spring, starting in Italy, Brazil, Germany, and Australia before rolling them out globally. Read more about how the format works in this post. Read the article here.
Instagram also launched a digital magazine called "Instagram Insider," packed with trends, news, and inspiration for anyone who loves scrolling through the Explore page. Read the article here.
Is all Instagram content controlled by the algorithm? We clear things up in this post: 9 ways to work with Instagram's algorithm in 2021. Read the article here.
As social shopping grows, Shopify is boosting its payment options on Facebook and Instagram. We took a closer look in this post.
LinkedIn has over 260 million monthly active users, and more than 760 million users globally according to Kinsta. It's the ultimate place to be if you want to reach B2B audiences and grow your professional network. On average, users spend 17 minutes a day on the platform, and 40 million people use it to search for jobs every month.
This spring we published this update about LinkedIn:
Over the past year, LinkedIn Live streams increased by more than 400%. This spring, they launched new features to boost organic posts and increase digital event attendance via Event Ads. Read the article here.
TikTok
TikTok has grown massively since its 2016 launch, consistently topping app download charts worldwide. Today, the app has over 1 billion active users.
Here are our spring updates on TikTok:
TikTok introduced a new lead generation ad feature, helping advertisers collect leads and drive conversions directly within the platform. Read the article here.
Sound and music effects are huge on TikTok. Six new effects were launched this spring to give creators even more ways to play with audio. Read the article here.
Mobile is growing, and TikTok has been beta-testing a new recruitment tool aimed directly at Gen Z. Read the article here.
TikTok also launched a new video editing tool, "TikTok Video Editor," making it easier and cheaper for advertisers to create video ads. Read the article here.
YouTube
YouTube is the world's second-largest search engine. Video is booming, and it is predicted that over 80% of all web content will be video by 2022.
This spring we posted this update on YouTube:
YouTube has been testing a new short-form vertical video format called “YouTube Shorts”, currently available in India and the US. Read the article here.
Snapchat
Snapchat is where users share photos, videos, and chat. Launched in 2011, the app is now used daily by 238 million people worldwide, according to Hootsuite, with users opening the app more than 30 times a day on average. Snapchat has a very young audience; 82% of users are under 34. Surprisingly, Hootsuite reports that 60% of Snapchat users make impulse purchases.
With over 442 million global users, Pinterest offers great opportunities for brands. Around 48% of users use the app specifically to shop, making it an incredibly high-intent audience.
This spring we published this article about Pinterest:
Recent Pinterest searches show we are looking beyond the pandemic. Being stuck at home made us creative—especially with home improvement trends. But we're also dreaming about travel and socializing again. We took a closer look at these search trends. Read the article here.
Other Trends
Spring's hottest trend was Clubhouse, the audio app that took the world by storm. A year after launching, it reached over 12.7 million downloads. Initially iOS-only, they recently rolled out an Android version.
Audio format is booming on social media, opening up new advertising options. We wrote more about this in: “The social audio trend: 5 formats to keep in mind” and “The audio race accelerates: Facebook, Twitter, and LinkedIn battle for the stage.” Is social audio here to stay?
Dispo was another buzzy photo app launched in 2020, letting you share nostalgic photos taken with a digital disposable camera. We asked: Dispo – Just hype, or the next Instagram?
Insights from Team DigiView
DigiView's Head of Performance, Ellen Lidbrink, shared her top 7 tips for e-commerce brands advertising on social media.
“As e-commerce boomed in 2020, social media kept evolving. Competition is fiercer than ever, and brands need a razor-sharp strategy to win over customers.”
Ellen also wrote about the untapped potential of Twitter and Pinterest. While platforms like Facebook, Instagram, and Snapchat are the go-to choices, Ellen explains why you shouldn't overlook Pinterest and Twitter in your media mix.
Our Digital Strategist, Sofia Vinsa, has years of B2B marketing experience. She shared 5 common mistakes B2B brands make in paid social media marketing, offering great insights into everyday organizational challenges.
Andreas Bengtsson, CEO of DigiView, shared 7 reasons why your business should embrace social selling. This sales strategy is all about building real relationships with key decision-makers. Personalized content is growing on social media because it builds trust, and Andreas breaks it down in this post.
David Andersson, Performance Marketer, shared a beginner's guide to tracking and measuring your social ads. To see how your campaigns are actually performing, you need a solid ecosystem in place to gather valuable data. David lists the essentials you can't afford to miss.
Totte Annerbrink, Art Director, shared 7 keys to results-driven social media creative. Reaching the right audience is only half the battle—what you actually say and show is what wins them over. Totte shares his top tips for creating content that converts.
Thank you!
We hope you enjoyed the read and got some fresh insights into the digital marketing world. If you ever need help figuring out your next steps, we're always here to help.
Team DigiView wishes you a great summer! We look forward to an exciting autumn filled with more insights, trends, and news. Don't forget to subscribe to stay in the loop!
