MadTech 2025

Agenda for MadTech 2025

On this page, you'll find the agenda for this year's edition of MadTech, organized by Remotion.

MadTech 2025

Agenda for MadTech 2025

On this page, you'll find the agenda for this year's edition of MadTech, organized by Remotion.

MadTech 2025

Agenda for MadTech 2025

On this page, you'll find the agenda for this year's edition of MadTech, organized by Remotion.

CityHub Stage at Lilla Essingen

Event program

CityHub Stage at Lilla Essingen

Event program

CityHub Stage at Lilla Essingen

Event program

08.15-09.00

08.15-09.00

09.00-09.50

09.00-09.50

10.00-10:40

10.00-10:40

10.40-11.10

10.40-11.10

11.10-11.50

11.10-11.50

11.50-13.00

11.50-13.00

13.00-13.40

13.00-13.40

13.40-14.10

13.40-14.10

14.10-14.50

14.10-14.50

14.50-15.15

14.50-15.15

15.15-15.55

15.15-15.55

15.55-16.00

15.55-16.00

16.00-17.00

16.00-17.00

Registration and breakfast

Registration and breakfast

+ Partner expo

Opening Keynote – [Title]

Opening Keynote – [Title]

Erik Gränsström

Breakout session 1

Breakout session 1

See the details for breakout tracks below

See the details for breakout tracks below

Coffee break

Coffee break

+ Partner expo

See the details for breakout tracks below

Breakout session 2

Breakout session 2

+ Partner expo

Networking and lunch

Networking and lunch

Breakout session 3

Breakout session 3

See the details for breakout tracks below

Coffee break

Coffee break

+ Partner expo

[Title]

[Title]

LinkedIn

[Title]

[Title]

SWEDMA

[Title]

[Title]

Google

Summary of the day

Summary of the day

Drinks and networking

Drinks and networking

+ Partner expo

See the details for breakout tracks below

+ Partner expo

See the details for breakout tracks below

+ Partner expo

See the details for breakout tracks below

+ Partner expo

SWEDMA

Tracks and speakers for breakout sessions

Choose a track or the sessions you're interested in for the day.

Choose a track or the sessions you're interested in for the day.

Track 1

Ahead of the curve

Title

Breakout session 1

10:00-10:40

[Room]

Title

Breakout session 2

11.10-11.50

[Room]

Title

Breakout Session 3

13.00-13.40

[Room]

Track 2

MarTech & AI

Title

Breakout session 1

10:00-10:40

Main stage

Title

Breakout session 2

11.10-11.50

Main stage

Automated hyper-personalization at scale

Breakout Session 3

13.00-13.40

Main stage

Track 3

Customer development & loyalty

Title

Breakout session 1

10:00-10:40

[Room]

Title

Breakout session 2

11.10-11.50

[Room]

Title

Breakout session 3

13.00-13.40

[Room]

Live lab & demos

During the day, you can also choose to listen to four live demos in the experience zone.

Title

Demo

Time

Experience zone

Title

Demo

Time

Experience zone

Title

Demo

Time

Experience zone

Title

Platform demo

14.10-14.40

Experience zone

Guest speakers

This year, we are joined by Olof Gränsström, Ted Schönbäck, and Solimar Goncalves. You can catch their presentations on the main stage.

This year, we are joined by Olof Gränsström, Ted Schönbäck, and Solimar Goncalves. You can catch their presentations on the main stage.

Olof Gränsström

Speaker on decision-making and market analysis

Olof Gränström is an experienced speaker and political scientist who helps companies and organizations make better decisions using facts and analysis. With a background from Gapminder and close collaboration with Hans Rosling, he has deep insight into how we misinterpret the world—and how we can use data to understand future trends, avoid cognitive traps, and make informed decisions.

Solimar Goncalves

Lead Customer Solutions Engineer, LinkedIn

As a Lead Customer Solutions Engineer at LinkedIn, Solimar Goncalves bridges the gap between technology and marketing strategy. She focuses on how APIs and the martech ecosystem can empower businesses to drive measurable results in an evolving digital landscape.​

Ted Schönbäck

Nordic CTO, Google Cloud

Ted Schönbeck is a visionary IT leader with over two decades of experience driving innovation at top-tier global technology companies. A recognized thought leader at the forefront of cloud computing, digital transformation, and artificial intelligence, he is a frequent keynote speaker, inspiring audiences at major industry events and conferences.​