Tracks and speakers for breakout sessions
Track 1
Före sin tid
Get it right - scaling personalization with AI - learnings from over 10 years and 50 swedish enterprise projects
Breakout session 1
10.10-10.50
Breakout Room 2, second floor
AI agents for enhancing Marketing & Sales efficiency
Breakout session 2
11.20-12.00
Breakout Room 2, second floor
Thriving in the era of generative AI and media fragmentation: What marketers need to handle tomorrow's media world
Breakout Session 3
13.00-13.40
Breakout Room 2, second floor
Track 2
MarTech & AI
From Fragmented Data to Personalized Automated Journeys: Preem's Martech Transformation
Breakout session 1
10.10-10.50
Main stage
The future of marketing is intelligence
Breakout session 2
11.20-12.00
Main stage
Marketing in the Age of AI Agents: How Salesforce Drives Autonomous Journeys with Data Cloud and Agentforce
Breakout Session 3
13.00-13.40
Main stage
Track 3
Customer development & loyalty
The Positionless Marketing Era: Breaking Free from Marketing Assembly Lines
Breakout session 1
10.10-10.50
Breakout Room 1, Alvikssalen Entrance Level
Beyond the funnel: Building loyalty that lasts
Breakout session 2
11.20-12.00
Breakout Room 1, Alvikssalen Entrance Level
The Loyalty Sweet Spot: Where Programs Connect with Emotion
Breakout session 3
13.00-13.40
Breakout Room 1, Alvikssalen Entrance Level
Live lab & demos
During the day, you can also choose to listen to three live demos in the experience zone.
Platform demo
10.10-10.50
Experience zone
Platform demo
11.20-12.00
Experience zone
Platform demo
13.00 -13:40
Experience zone
Guest speakers
Olof Gränsström
Lecturer in decision-making and market analysis, and Funnel senior analyst
Olof Gränström is an experienced speaker and political scientist who helps companies and organizations make better decisions using facts and analysis. With a background from Gapminder and close collaboration with Hans Rosling, he has deep insight into how we misinterpret the world—and how we can use data to understand future trends, avoid cognitive traps, and make informed decisions.
Solimar Goncalves
Lead Customer Solutions Engineer, LinkedIn
As a Lead Customer Solutions Engineer at LinkedIn, Solimar Goncalves bridges the gap between technology and marketing strategy. She focuses on how APIs and the martech ecosystem can empower businesses to drive measurable results in an evolving digital landscape.
Ted Schönbäck
Nordic CTO, Google Cloud
Ted Schönbeck is a visionary IT leader with over two decades of experience driving innovation at top-tier global technology companies. A recognized thought leader at the forefront of cloud computing, digital transformation, and artificial intelligence, he is a frequent keynote speaker, inspiring audiences at major industry events and conferences.