Speakers
About the webinar
With more channels, more data than ever, and digital transformation across both sales and marketing, the demands on our businesses are higher than ever.
Modern sales and marketing teams want clear answers on how to make the digital customer journey—from prospecting and leads to loyal customers—as profitable as possible, while also delivering a great customer experience at every step.
In this webinar, we dive into the three key pillars for building and running successful B2B digital customer journeys: Strategy, Processes & Workflows, and Tech & Data.
Join us to discuss the complete digital customer journey in 2022—all the way from prospecting to customer loyalty! This webinar is free, runs for about 45 minutes, and includes a Q&A session at the end.
Agenda
Digitalization and Future Demands on Sales and Marketing Departments
Maturity Curve in Customer Experience 2022
Prerequisites: Strategy, Processes, and Data
Strategy: How do we integrate own channels, paid channels, and sales?
Processes: How do we work together towards an overall sales and marketing plan linked to the customer journey?
Data: How do we consolidate, measure, and evaluate all efforts to demonstrate business value?
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