Profit-focused? Here's how to think smart with your fall digital media investments!

How to plan, optimize, and evaluate your media strategy to unlock maximum profitability during the winter season of 2023/24.

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Speaker

Amanda Örtenmark

Performance specialist

Jonathan Segerberg

Digital Strategist & Project manager

About the webinar

Global media investments are expected to slow down in 2023 as companies face economic challenges. In 2022, total media investments grew by nearly eight percent, but the forecast for 2023 is 5.3 percent (Source: PQ Media). In times of unpredictable consumer behavior and a strained market, it's crucial to work smarter, not harder! In this webinar, we dive into making well-informed decisions for your digital media investment and share our best tips on how to plan, optimize, and evaluate for maximum profitability of your media strategy during the winter of 2023/24.

This webinar is perfect for the entire marketing team to learn how to plan, optimize, and evaluate your media strategy to unlock potential for maximum profitability during the winter of 2023/24.

The webinar is free and runs for about 45 minutes, including time for Q&A. You are warmly welcome!

Agenda

  • Current State: User Behavior & Events 2023

  • Planning: Before Campaign Activation

  • Activation: During Campaign Activation

  • Evaluation: After Campaign Activation

  • Key Takeaways / Q&A

Moderator

Felicia Holte

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Duration

60 min

Spoken language

Swedish

Moderator

Moderator

Felicia Holte

Watch recording

Watch recording

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Get in touch!

Jonathan Segerberg

Digital Strategist & Project manager