Speaker
About the webinar
The fact that third-party cookies will be completely phased out by 2025 is undeniable, ushering in a new era of digital marketing. As the digital landscape evolves, so must your digital strategy.
In this webinar, we explore the potential of first-party data in paid channels and how this data can become a strategic asset for segmentation, personalization, and decision-making in a cookie-free world.
We'll discuss how first-party data can deepen customer engagement through tailored campaigns, provide better audience insights to simplify strategic decision-making, and how you can practically implement first-party data in your digital media investments.
We'll also look into how a CDP can enable scalability from an omnichannel perspective and the impact of GDPR on future tracking.
The webinar is free and will last about 45 minutes with room for Q&A. You're warmly welcome!
Agenda
Accurate Segmentation (first-party vs third-party)
Personalized Customer Interaction
Insights for Better Decisions
Best Practices and Use Cases for Paid Media
Key Takeaways / Q&A
Duration
60 min
Spoken language
