Speaker
About the webinar
Once your organization has invested time, effort, and money into purchasing and implementing a new MarTech solution, are we done? No, unfortunately, that’s just the beginning. Now, we need to ensure that the technical possibilities are not only available but also used in the business.
Our experience shows that the interaction between all dimensions "People, Processes & Technology" needs to work perfectly to harness the full potential.
In this breakfast seminar, we’ll show how the impact of your system investment can be enhanced by also investing in people and processes (People & Processes).
Our experts in agility, cross-functional collaboration, and aligned goal-setting will share methods, tips & tricks from their toolkit, and experiences from projects – to highlight how we can maximize the impact of your MarTech systems.
We will also present our Way-of-working maturity model to kick-start thoughts about where your company currently stands.
Agenda
Interaction between people, processes, and technology
Effective collaboration to maximize technical opportunities
Lessons and examples from sales & marketing organizations
Key takeaways and Q&A
Duration
60 min
Spoken language
