Speaker
About the webinar
Global media investments are expected to slow down in 2023 as companies face economic challenges. In 2022, total media investments grew by nearly eight percent, but the forecast for 2023 is 5.3 percent (Source: PQ Media). In times of unpredictable consumer behavior and a strained market, it's crucial to work smarter, not harder! In this webinar, we dive into making well-informed decisions for your digital media investment and share our best tips on how to plan, optimize, and evaluate for maximum profitability of your media strategy during the winter of 2023/24.
This webinar is perfect for the entire marketing team to learn how to plan, optimize, and evaluate your media strategy to unlock potential for maximum profitability during the winter of 2023/24.
The webinar is free and runs for about 45 minutes, including time for Q&A. You are warmly welcome!
Agenda
Current State: User Behavior & Events 2023
Planning: Before Campaign Activation
Activation: During Campaign Activation
Evaluation: After Campaign Activation
Key Takeaways / Q&A
Duration
60 min
Spoken language
