Speakers
About the webinar
Many marketing managers and teams in B2B often struggle with the question: Which numbers really matter when evaluating and optimizing marketing efforts?
The problem is usually that data isn't tailored to different roles within the organization, making it hard to draw accurate conclusions and make informed decisions.
In this free webinar, you'll get concrete strategies on how to build a clear and scalable evaluation structure. By visualizing the right data for the right person, you create better conditions for making data-driven decisions, optimizing your marketing investments, and working more proactively.
Amanda, a Performance Marketer at Remotion, shares her top tips on how B2B companies can create a more fair and accurate analysis of their digital marketing.
The webinar lasts for 45 minutes and concludes with a Q&A.
You're warmly welcome!
Agenda
Common challenges with evaluation & measurement
Key considerations before launching a marketing campaign
Important points during an active marketing campaign
Essential aspects after a completed marketing campaign
Optimizing the campaign review
Q&A
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