Speaker
About the webinar
More channels, more data than ever, and digital transformation in both sales and marketing place higher demands on us as companies.
Future sales and marketing departments increasingly seek answers on how to make the digital customer journey from prospecting, lead, to customer, and loyalty as profitable as possible, while enhancing the customer experience at every step.
In this webinar, we delve into three main factors to successfully establish and implement successful practices for digital B2B customer journeys: Strategy, processes & practices, and technology and data.
You are warmly welcome to join this webinar to discuss the complete digital customer journey in 2022 – from prospecting all the way to customer loyalty! The webinar is free and will be broadcast for about 45 minutes with time for Q&A.
Agenda
Digitalization and Future Demands on Sales and Marketing Departments
Maturity Curve in Customer Experience 2022
Prerequisites: Strategy, Processes, and Data
Strategy: How do we integrate own channels, paid channels, and sales?
Processes: How do we work together towards an overall sales and marketing plan linked to the customer journey?
Data: How do we consolidate, measure, and evaluate all efforts to demonstrate business value?
Inspiring Cases
Duration
60 min
Spoken language
