Speaker
About the webinar
Today's digital marketers typically work with many marketing platforms and channels. While this helps reach the right audiences, it has made it challenging to understand how marketing is actually performing since each channel collects its own data in different formats.
Even though the amount of data across various platforms can feel overwhelming, it can actually help you scale up your marketing efforts.
Together with our partner Funnel, we show you how to leverage all your data to your advantage. We also dive into how you can visualize your data to more easily evaluate your digital campaigns at the campaign, audience, and content levels.
This includes how to link your campaigns to concrete business benefits and what type of data should be prioritized for both decision-makers and the company's top management.
The webinar is free and the broadcast lasts about 30-45 minutes with room for Q&A.
Agenda
Usage: Use your data efficiently
Performance Visualization: Turn numbers into stories
Campaign Impact: Link your marketing efforts to real business benefits
Duration
60 min
Spoken language