The Martech field is evolving rapidly. New platforms are entering the market, and fundamental shifts are happening more frequently. Navigating this can feel like a jungle. The emergence of AI has not made things easier. Many businesses struggle to create a consensus on future business requirements and which platforms best meet those needs. Different stakeholders have varying perspectives and can sometimes find it challenging to agree.
We help you see the big picture
To support companies and organizations in this process, we offer a proven method:
Documenting future business requirements based on an established model and 200+ predefined use cases
Mapping business requirements against existing IT architecture and identifying gaps
Developing target architecture, including platform suggestions
Procurement of platforms including RFP, demo process, evaluation, recommendations, and support in negotiation & contract writing
The analysis covers the entire business
The procurement specifically considers the following areas:
Customer interaction & campaigns
Channels & orchestration
Content production & distribution
Analytical capabilities
Data management
Measurement & optimization
IT & IT architecture
A structured process
We use a well-proven and structured process where each step is defined to maximize efficiency and quality. We regularly conduct procurements for our clients and have extensive knowledge of the MarTech market and the various platforms available and their capabilities. Working with key internal personnel, we drive the work forward in close collaboration with the business.
Want to learn more?
Fill out the form, and we will contact you for a short call to explain more about the preliminary study process and what it can bring to your organization.
