What is server-side tracking?
Measurement data is sent from your own server instead of the visitor's browser. This makes your tracking less sensitive to ad blockers and browser restrictions, and you decide exactly what data you share.
What is server-side tracking?
Measurement data is sent from your own server instead of the visitor's browser. This makes your tracking less sensitive to ad blockers and browser restrictions, and you decide exactly what data you share.
What is server-side tracking?
Measurement data is sent from your own server instead of the visitor's browser. This makes your tracking less sensitive to ad blockers and browser restrictions, and you decide exactly what data you share.
Deep dive
How it works
Your browser sends an event to your server, which then forwards it to platforms like Google Analytics and Meta.
It's up to you
You decide what info is sent to each recipient.
Consent active
Consent is still required. The technology doesn't change the rules, only how the data travels.
Faster website
Your site will load faster because visitors don't have to load as many scripts.
How it works
Your browser sends an event to your server, which then forwards it to platforms like Google Analytics and Meta.
It's up to you
You decide what info is sent to each recipient.
Consent active
Consent is still required. The technology doesn't change the rules, only how the data travels.
Faster website
Your site will load faster because visitors don't have to load as many scripts.
How it works
Your browser sends an event to your server, which then forwards it to platforms like Google Analytics and Meta.
It's up to you
You decide what info is sent to each recipient.
Consent active
Consent is still required. The technology doesn't change the rules, only how the data travels.
Faster website
Your site will load faster because visitors don't have to load as many scripts.
Follow-up questions
No. It only changes where the data is sent from, not the need to recognize your visitors.
Usually for frequent advertisers who notice a gap between the platform's data and their own.
How Remotion works with it
Send an email
What happens next
1
We read your message
2
The right person gets back to you
3
We book a first call
...or drop us a line here
Send an email
...or drop us a line here
What happens next
1
We read your message
2
The right person gets back to you
3
We book a first call
Send an email
What happens next
1
We read your message
2
The right person gets back to you
3
We book a first call