Do you need a clear plan for developing your data-driven marketing?​

Personalization and leveraging customer data for marketing is not a one-time project—it's an ongoing effort over time. Often, capabilities are built gradually, with limited resources and varying conditions within the organization. It then becomes crucial to have a well-thought-out and realistic plan that shows what to prioritize—and why.​

The need becomes especially clear during annual planning or when new managers take over responsibility for CRM or marketing.​

We help you take a comprehensive approach and create a sustainable plan​

To support planning, we offer a structured approach that aims to:​

• Clarify the current status based on the most critical factors​

• Create a shared vision for the medium and long term​

• Identify initiatives that strengthen your capabilities and leverage previous investments​

• Develop a clear and actionable plan with prioritized steps​

The analysis covers the entire personalized effort​

We look at how different parts are interconnected and function in practice. Special focus is placed on:​

• Customer dialogues and campaigns​

• Channels and orchestration​

• Content production and distribution​

• Analytical capabilities​

• Data management​

• Follow-up and optimization​

A process that delivers results

We work according to a proven methodology where each step is clearly defined. The work takes place in close collaboration with your organization—through workshops and meetings—to ensure the plan is relevant, anchored, and feasible based on your circumstances. In the coming years, you can use the method yourself to track progress and take the next step.​

Fill out the form, and we will get back to you for a short call to tell you more about how the setup works and what it can offer your organization specifically.​