About Sambla

Sambla is a leading loan broker in the Nordics, assisting people in comparing and consolidating loans – swiftly, smoothly, with the customer's best interest in mind. With several strong brands in its portfolio, Sambla has established itself as a reliable partner in personal financial decisions.

The Challenge

To meet new growth targets and enhance the customer experience, Sambla wanted to advance its communication. The aim was to be more data-driven, relevant, and precise – at every touchpoint. A key focus was on increasing the level of personalization and being more cohesive across multiple channels. Despite previous investments, there was a need to evaluate the current state, identify areas for improvement, and develop a clear plan for how communication can have an even greater impact over time.

Our Mission

Sambla hired Remotion to conduct a preliminary study aimed at boosting the effectiveness of its customer communication. The focus was on better utilizing existing investments – especially within their chosen Customer Data Platform – to enable more relevant, data-driven, and personalized dialogues.

The study included a thorough review of Samblas communication across all channels – with a particular focus on owned channels like email and SMS, as well as an analysis of potential in paid media. The goal was to understand how target audiences and messages are currently used, and how a more cross-channel approach can enhance effectiveness and create a more cohesive customer journey.

The work resulted in a concrete roadmap with clear recommendations on how to adjust the data model, establish a unified customer view, and manage communication more in real-time – based on each individual's location and needs. The goal was to create a scalable foundation for trigger-based communication that strengthens both the customer experience and the business.

Next Steps – From Plan to Practice

Following the preliminary study, Remotion was given continued trust to support Sambla in the operational work of developing and activating new campaigns. A dedicated Marketing Automation specialist reinforced the team and helped to accelerate the pace of daily work.

At the same time, the roadmap implementation began. Remotion assisted in further developing the data model in the CDP based on business needs and supported the organization in setting requirements for the tech team – ensuring new solutions are built with the right foundations from the start. The work was driven by clearly defined use cases and with business value as the guiding star at every step.