Main Challenge

The primary goal of the collaboration with Real Techniques was to boost brand awareness during the holiday season among beauty enthusiasts and drive seasonal offers to the e-commerce sites Kicks, Åhlens, and H&M.

Key Metrics

• +400K impressions

• 48% lower cost in CPM for Meta

• +29K attributed and unique website visitors

Success & Execution

Method

• Social media campaign strategy

• Concept and ad production

• Media planning and paid advertising

• A/B testing and optimization

• Benchmarking for customer sales

• Audience insights

Content Production

For the campaign, we teamed up with four models and spent a full day in the studio, capturing both photo and video for the planned campaigns.