About Adlibris

Adlibris is the largest online bookstore in the Nordics, operating in Sweden, Finland, and Norway. In Sweden, the company also manages 25 physical stores. Each year, thousands of new book titles are released, and publishers have a clear need to market these to relevant target audiences.

Retail Media – a proven concept reimagined for digital

Retail Media involves opening your own channels – such as the website and newsletters – for advertising from suppliers or brands. Typically, companies that already sell through a retailer are offered the chance to advertise to that retailer's customers. Suppliers and brands aim to reach customers where end consumers are.

In practice, Retail Media is not new. In grocery stores, it has long been standard to offer in-store "try-out" booths. The digital equivalent is similar to sponsored products on Amazon or Google Shopping – but on the retailer's own spaces and channels.

What has made Retail Media grow in importance is profitability: selling your own ad spaces means high margins and low costs. For online retailers, a significant portion of results can come from Retail Media – making it a tangible way to capitalize on traffic and customer data.

From traditional advertising to data-driven partnerships

In recent years, Adlibris has invested in enhancing its digital interfaces and its ability to collect and use customer data. This enabled a transformation in collaboration with publishers.

The shift included:

A move towards own channels – investments were focused on email, web, and organic posts instead of external ad platforms.

Packaging based on needs – different setups for established authors and newcomers, instead of isolated advertising spaces.

Targeting based on customer data – ads were directed at readers interested in specific genres or authors.

A new pricing model – focused on impact, reach, and a win-win for publishers and Adlibris.

Automation – to enable scalable and efficient management.

Remotion's role in the transformation journey

Remotion has been a long-term partner in the effort, with comprehensive responsibility from strategy and concept development to implementation and change management. The collaboration has involved both internal processes at Adlibris and the operational work together with the publishers.