Byggmax is one of the Nordics' biggest players in the building materials market and e-commerce, aiming to make it easy and affordable for everyone to realize their building projects. With a wide range and strong digital presence, Byggmax is the obvious partner for both DIY enthusiasts and professionals.

The Challenge 

Byggmax had already chosen a personalization tool for their e-commerce but needed support on how to best implement and use it for real impact. The goal was to quickly show value, secure a clear ROI, and build a scalable model for long-term development. Success required a plan considering both resource use and complexity, while pointing out the use cases with the greatest potential to drive business results.

Our Task 

In 2022, Remotion was hired to conduct a simplified preliminary study aiming to create a use case-driven roadmap for personalization in e-commerce. The focus was on identifying actions that could quickly deliver results while laying the foundation for long-term scalability.

The study resulted in a clear plan with prioritized use cases, considering both resource requirements and technical conditions. Recommendations also included how to measure and follow up effects—to ensure personalization efforts became a business-driving capability, not just a project.

Next Steps—From Plan to Practice 

Following the initial study, Remotion continued to support Byggmax—in both implementing the personalization tool and the ongoing work of realizing the roadmap.

Since then, our personalization specialists have worked closely with the Head of Online Sales and the e-commerce team to:

• Set up over 500 active personalization campaigns in e-commerce across four markets

• Conduct over 1,500 A/B tests and continuously evaluate campaign effects against control groups

• Establish a structured approach for continuous optimization and learning

Among the most successful examples are carefully curated and tested campaigns with personalized product recommendations on product pages (PDP), home page (HP), and category pages. Additionally, several personal shopping mission pages have been created—for example, for those who want to lay decking or repaint the house—and a hyper-personalized “Just for You” page showcasing relevant products and inspiration based on user behavior.