Main Challenge

With over 100 franchisees operating locally and internationally, O’Learys faced the challenge of synchronizing marketing efforts to boost brand awareness and drive sales.

Success & Execution

The Mission

Remotion, formerly DigiView, began its journey with O’Learys back in 2014. Thanks to successful investments with several local franchisees, DigiView had the privilege of handling O’Learys’ Nordic social media campaigns, primarily aiming to increase overall sales and business growth. A key part of the collaboration was implementing a scalable technical structure for all 100+ restaurants to effectively enhance brand awareness and sales on a local, national, and Nordic scale.

Method

• Franchise Strategy

• Technical Architecture

• Campaign Management and Content Production

• Media Planning and Paid Advertising

• Sales Benchmarking and Customer Insights

Franchise Strategy

The strategy aimed to harmonize communication activities around awareness, engagement, and reach between O’Learys’ brand unit and local franchisees. It was based on clear guidelines focused on business consistency, brand communication, and policies on social media engagement. The strategy included the brand's overall goals, strategic and technical methods, unique target groups for both local and Nordic levels, and measurement reporting. To attract and increase relevant engagement, the foundational platform for target groups was built around sports enthusiasts, food and drink lovers, and students.

Technical Structure for 120+ Restaurants

It was crucial to manage the marketing strategy from O’Learys’ central brand point due to the many franchisees operating both locally and across the Nordic region. Main objectives included creating the right conditions to boost burger and gift card sales and measure offline investments. This was achieved by setting up ad accounts, installing pixels, and other tracking systems with local franchisees to precisely measure performance.

International Campaign Management

Remotion managed and optimized all campaigns according to strategy, ad planning, and content, primarily distributed during launch and holiday seasons. This collaboration involved distributing various campaigns internationally on a Nordic scale (Sweden, Norway, Iceland, and Finland) as per the strategy. Optimizing for relevant audiences was an ongoing activity to achieve the best possible return on investment. This was based on a comprehensive analysis of customer databases, existing audiences, followers, website traffic, previous bookings, and lookalike audiences. With the complete solution tailored specifically for the O’Learys brand and its franchises, we could measure offline revenues.