How to Succeed with Digital Lead Management

Digital lead management is here to stay, and companies are increasingly moving away from the traditional word-of-mouth strategy to gain new customers. But just like with technology, leads can be found quickly, and by the time your salespeople are ready to call, your competitors might have beaten you to the opportunity. So, how do you generate leads and ensure they convert into paying customers? Let's go through some key success factors to help you get started and optimize your digital lead management efforts.

Definition

What is digital lead management? Lead management is defined as the methodology, process, and system used to reach potential customers and convert them into buyers through targeted sales and marketing strategies. In other words, it's the digital initiative a company takes to turn someone interested in its products/services into a paying customer.

Challenges

Understand your visitor. A common misconception among companies is that every visitor to their website is ready to make a purchase, while most are just trying to get an idea of the products available on the market or simply checking prices. In reality, 95% of your first-time visitors are not ready to buy or start a dialogue with a salesperson. This misconception leads to a digital experience not aligned with the lead's intent and interactions filled with content that the visitor cannot relate to, resulting in lost leads.

If you snooze, you lose. You may have heard the saying