DigiView Summer Reading: A collection of this spring's news, trends, and insights
Post written by
Team Remotion
|
Jun 22, 2021
Summer is fast approaching, and the media landscape is slowly but surely getting ready for summer break. Perhaps you're planning to leisurely browse the news of the past spring and refresh your memory for autumn? Let's make it easy for you - in this blog post, we summarize spring's most popular articles, trends, news, as well as insights and knowledge webinars from the team at DigiView. Happy reading - and summer!
Digital Behavior:
Usage, Trends, and Insights - The 2021 Report on Topics and Trends from Facebook IQWe kicked off the year by publishing a summary of “The 2021 Topics and Trends report by Facebook IQ” – a report that has gathered and analyzed topics and trends from Facebook and Instagram over the past year. With data from Europe, North America, Asia, and Latin America, we explored insights into which trends emerged in 2020 and which ones are and still remain worth watching in 2021. A report divided into four overarching categories: Education and Activism, Lifestyle, Technology, and Leisure. Read the article here.
E-commerce boomed in 2020: User Behavior Insights You Need to KnowE-commerce soared last year, and due to the current pandemic, growth spread across more product categories. In February, we shared the latest statistics on social shopping and valuable insights for e-retailers from sources including “The 2020 Facebook Christmas Package” and Influencer Marketing Hub. Read the article here.
DigiView Summarized:
Think Ahead 2021 – The Social ResetIn March, we summarized We Are Social’s annual trend report, which aims to highlight the complex and ever-changing consumer behavior online and explore what role brands can play in reflecting and shaping it. The 2021 report was compiled by their team of experts from each of their 15 international offices worldwide. Read the article here.
DigiView Summarized: Digital 2021, the Global Overview ReportIn April, we also offered a quick guide on platform usage in our summary of the report conducted annually by We Are Social & Hootsuite – “Digital 2021”. A study that maps the digital media landscape and key insights into 2021. Read the article here.
Get Started with Social Media
Are you in the initial stages of integrating social media as part of your marketing strategy and need support on how to get started? Throughout spring, we published several guides for some of our biggest social platforms to help you as a marketer start your social media advertising:
In addition to the posts above, we have made a guide for all ad placements on social media.
News and Trends: Platform by Platform
Facebook and Instagram
Facebook is the largest social media channel with 2.7 billion users, followed by Instagram with 1 billion active users monthly. Advertising on Facebook opens opportunities to reach the right audience by having a large database to help you find the right people.
This spring, we published these updates about Facebook and Instagram:
The standalone tool Facebook Analytics will be phased out, and Facebook's other business tools: Facebook Business Suite, Ads Manager & Event Manager will replace it. In the blog post, we take a closer look at these complementary tools.
Read the article here.Facebook launched dynamic ads for streaming services to elevate content libraries on streaming platforms to relevant audiences. Dynamic advertising is now available worldwide for all streaming services, and in the blog post, we take a closer look at the ad format. Read the article here.
Instagram appears to be testing ads in Reels this spring. Italy, Brazil, Germany, and Australia were the first to allow creators to create ads in the format before hopefully opening up to more countries in the coming weeks, and in the blog post, you can read more about how the ad format works. Read the article here.
Instagram has also launched a digital magazine “Instagram Insider” – with trends, news, and inspiration for those who often scroll through the “explore tab” in search of the very latest trends. Read the article here
Is all Instagram content controlled by the algorithm? We clarified this question mark in our blog post: 9 Ways to Relate to Instagram's Algorithm in 2021. Read the article here.
As social shopping grows, Shopify strengthens its payment options on Facebook and Instagram, and we took a closer look at this in this blog post.
Today, the platform has over 260 million active users monthly, with a total of over 760 million users across more than 200 countries according to statistics from Kinsa. On this social platform, there are enormous opportunities for those who wish to reach a B2B audience and build a network in their professional life. On average, LinkedIn users spend 17 minutes a day on the platform . Of all active users, 40 million also search for jobs on the platform every month.
This spring, we published this update about LinkedIn:
Over the last year, LinkedIn livestreams increased by more than 400% compared to the previous year, and this spring they launched new features to allow you to “Boost” organic posts and increase participant numbers to your digital events via event ads. Read the article here.
TikTok
In recent years, TikTok has grown tremendously since its launch in 2016. The app merged with Musical.ly in 2018 and has topped the charts of the most downloaded apps in both the App Store and Play Store. Today, the app has over 1 billion active users.
This spring, we published these updates about TikTok:
TikTok introduced a new ad feature: lead generation, which will effectively help advertisers create lead-generating ads to expand their customer base and more easily drive conversions via the platform. Read the article here.
Sound and music effects play a significant role in video creation for TikTok users. This spring, six new effects were launched to give creators more ways to use music and sound effects on the platform. Read the article here.
However, the mobile format is growing, and TikTok seems to be beta testing a new recruitment tool for some selected companies, aimed primarily at Generation Z. Read the article here.
TikTok has also launched a new video editing tool, “TikTok Video Editor,” which will make it easier and more cost-effective for advertisers to create video ads. Read the article here.
YouTube
YouTube is the world's second-largest search engine and offers great potential to reach a broad audience. Video content is growing and attracts the most engagement, with predictions that over 80% of all online content will be in mobile format by 2022.
This spring, we published this update about YouTube:
YouTube has tested a new format “YouTube Shorts”, which includes short vertical videos, available to creators in both India and the USA. Read the article here.
Snapchat
Snapchat is a social platform where users can share pictures and videos with various stickers and filters or make video calls and chats with other users. The app was launched in 2011 in the USA. Today, the app is used daily by 238 million internet users worldwide, according to statistics from Hootsuite. The app has active users who open the app more than 30 times a day on average. Snapchat has a young audience compared to other social channels, with 82% of Snapchats users being under 34 years old. According to a study by Hootsuite, 60% of Snapchat users make spontaneous purchases.
Today, Pinterest has over 442 million global users, offering great opportunities to increase your growth by advertising on the platform. 48% prioritize shopping when using the app's search function, allowing for advertising to an audience inclined toward purchasing.
This spring, we published this article about Pinterest:
The latest searches on Pinterest go beyond the pandemic. Over a year, the pandemic has limited our daily lives, making us more creative than ever. Home projects have been a rising trend that seems to continue for a while. But we are also dreaming of traveling and socializing. We took a closer look at the search trends on Pinterest. Read the article here.
Other Trends
This spring's hottest trend was Clubhouse – the audio app that took the world by storm. A year after its launch, the app had over 12.7 million downloads. Initially, Clubhouse was only available to iOS users, but it recently launched an Android version.
The audio format is growing with new features and platforms, opening up new opportunities for companies, which we wrote about in our articles: “ The Audio Trend in Social Media: 5 Marketing Formats You Need to Consider” and “ The Audio Trend is Accelerating: Facebook, Twitter, and LinkedIn Battle for the Podium.” Will the audio format stay?
Dispo was a new photo app launched in 2020, where you can share nostalgic pictures taken with a digital disposable camera. We took a closer look at the app in this post and wondered about its future: Dispo – Just Buzz or the Next Instagram?
Insights from Team DigiView
DigiView's Performance Head of Performance, Ellen Lidbrink , shared her 7 best tips to consider as an e-retailer when it comes to social media advertising.
“In 2020, e-commerce grew rapidly, while social media continued its constant development in our increasingly digital society. Competition for consumers is fiercer than ever, and in a competitive climate, as an e-retailer, you need a clear strategy to succeed in reaching both existing and potential customers.”
Ellen also wrote about the unexplored opportunities on Twitter and Pinterest. Business opportunities in our most popular social media; Facebook, Instagram, and Snapchat have long been well-known. But in recent years, additional opportunities have opened up through advertising on Pinterest and Twitter, and in this article, Ellen highlights why you should not miss these channels in your media mix.
Our digital strategist Sofia Vinsa has long experience in B2B marketing. She wrote about “5 Mistakes B2B Companies Make in Their Paid Social Media Marketing in a Blog Post. Where she provided many interesting insights and common patterns around organizational challenges.
Andreas Bengtsson, CEO of DigiView, shared 7 reasons why your organization should use social selling. A sales strategy focused on building value-based relationships with key individuals and decision-makers. We see a trend in social media that personalized content is growing as it creates value. Social selling is much about the people behind the brand, and Andreas talks more about this in this blog post.
David Andersson, Performance Marketer at DigiView, shared a beginner’s guide to the technical setup for measuring your social media advertising. To measure and see how your campaigns perform on social media, a technical setup is needed to gain valuable data that you can then use to optimize your campaign and achieve successful results. David gathered some important basics not to be missed in your technical implementation in his blog post.
Totte Annerbrink, Art Director at DigiView, shared 7 success factors for result-driven content in social media . Communicating to the right audience is the foundation for achieving good results in social media. But what you communicate is also a crucial factor for success. Totte dives into some success factors and what you should consider for result-driven content in your blog post.
Thank You!
We hope you enjoyed the read and gained some valuable insights into the digital marketing landscape in 2021 so far. If you're unsure how to tackle things and proceed, we're always at your service.
Team DigiView wishes you a wonderful summer and looks forward to an existing autumn with new insights, trends, and news to share. Don't forget to subscribe to stay updated!